76 questions about pricing & billing.

Five paid tiers: Basic £7.99/mo, Pro £17.99/mo, Plus £29.99/mo, Power £55.99/mo, Agency £99/mo. Plus a Free tier with 1 use of every tool, no card.

About 17% off vs monthly. Yearly is roughly equivalent to paying for 10 months and getting 12.

Most users land on Pro (£17.99/mo) — it covers unlimited Hero tools + 20 expensive packs/month + 10k API calls. Basic if you only need PDF + simple AI; Plus / Power if you're using AI tools daily; Agency if you're reselling.

One lifetime use of every tool after sign-up. No card on file, no countdown timer, no expiry on the use credits. Once you use a tool a second time, you'll see the upgrade prompt.

Basic (£7.99/mo) is for casual users — unlimited trivial tools, 200 medium-AI uses/month, no expensive packs. Pro (£17.99/mo) adds 20 expensive packs (headshots, photo restore, slide deck), 10k API calls, priority queue.

Pro is for individuals; Plus (£29.99/mo) is for people who use AI tools daily — 50 expensive packs/month (vs 20), 50k API calls (vs 10k), custom domains for short links, larger file caps.

Power (£55.99/mo) is for small agencies or freelancers using 2-3 client accounts. 150 expensive packs/month, 200k API calls, 3 seats, white-label PDF outputs.

Agency (£99/mo) is for resellers and small agencies: 500 expensive packs/month, 1M API calls, 10 seats, full white-label (your domain, your branding), and reseller programme access.

Prices on /pricing are ex-VAT. Stripe Tax adds VAT at checkout based on your billing country — UK 20%, EU rates per country, or 0% reverse charge for B2B with a VAT number.

Stripe handles checkout; PayPal isn't currently enabled but credit / debit cards, Apple Pay, Google Pay, and Stripe Link (passwordless) are. We may add SEPA + iDEAL based on demand.

No — Stripe Checkout only, which means cards / Apple Pay / Google Pay / Link. Crypto isn't on the roadmap.

Yes — any card that works in Stripe (Visa, Mastercard, Amex, business cards) works at checkout. Entering a VAT number at checkout makes the invoice business-friendly.

GBP at launch. USD and EUR pricing coming soon; Stripe handles conversion in the meantime if your card isn't GBP.

At checkout, Stripe Tax detects your country from your card's billing address and applies the correct VAT/GST rate automatically. UK consumers pay 20% VAT; UK B2B with a VAT number pays 0% (reverse charge); EU consumers pay their local rate; non-EU/UK pays 0%.

Yes — Stripe prorates the difference based on remaining time in your current cycle. You're billed for the upgraded amount immediately.

Downgrades take effect at the end of your current cycle, not immediately. You keep the higher tier's benefits until then; no refund is issued for the unused portion.

/app/billing → 'Manage subscription' → Cancel. Your tier stays active until the period end you've already paid for. We don't dark-pattern the cancel flow with retention dialogs.

60-day money-back on AppSumo LTD purchases (AppSumo standard). For monthly / yearly subs we honour refunds within 14 days of the most recent charge if you've used less than 25% of your tier's monthly allocation.

The tool that triggered the cap shows an in-app banner with the next-tier upgrade option. Other tools keep working until they hit their own meter cap. Counters reset on the 1st of each month.

Browser-side tools with near-zero server cost: PDF Compress, Merge, Split, Image Compress, JSON Formatter, QR Code, Regex Tester. Generous monthly caps even on Basic.

Text-only AI calls: Resume Tailor, Cover Letter, Email Writer, LinkedIn Optimizer, Translate, Summarise. Server cost ~$0.001-0.005 per call. Pro+ unlimited; Basic 200/month.

Heavier model calls: AI Headshot, Photo Restoration, Slide Deck Generator, Background Remover at scale. Server cost ~$0.20-1.00 per call. Pro 20/month, Plus 50, Power 150, Agency 500.

Each call to /api/tools/* (or our public API endpoints when they ship) decrements the API meter. Pro 10k/month, Plus 50k, Power 200k, Agency 1M.

Stripe's hosted billing portal — accessed from /app/billing — where you can update payment method, change plan, view invoice history, and download invoices. Officially branded by Stripe, secured by them.

Yes — Stripe portal → Update billing details. New invoices from that point apply reverse charge; the old invoice can't be retroactively VAT-corrected (Stripe limitation).

Yes — on every successful payment we email a receipt with the plan, amount, invoice number, and Stripe-hosted invoice link.

Stripe retries up to 3 times over 7 days; we email you on each attempt with a one-click 'Update card' link. After 3 failures the sub cancels and you drop to Free.

Three. Standard Stripe schedule: day 1, day 3, day 5. Email notification on each retry. Auto-cancel on day 7 if all three fail.

/app/billing → 'Manage billing' → opens Stripe Portal → Payment methods → Update. New card is used on the next renewal or any pending retry.

You'll keep tier benefits for the full year you paid for. No automatic prorated refund — but email hello@apexkit.pro within 30 days of purchase and we'll handle a reasonable refund.

Each Apexkit account has one subscription. If you want multiple seats / accounts on one billing source, use Power (3 seats) or Agency (10 seats) instead of separate subs.

Once a month (monthly cycle) or once a year (yearly cycle), on the same calendar day you originally subscribed. Stripe handles the timing.

Yes — 1 code = Pro, 2 codes = Plus, 3 codes = Power, 4 codes = Agency. Stack up to 4 codes on one account. Single tier-up at a time.

Yes — Stripe Portal → Update subscription → Change cycle. Switching mid-cycle prorates the unused monthly value as a credit against the yearly cost.

Power and Agency tiers come with seats included (3 and 10 respectively). All seats are billed on the team-owner's card; there's one consolidated invoice.

Team workspaces ship in V2 month 7-12. For now, Power and Agency 'seats' = additional Supabase Auth users with the same paid tier — managed by the team owner via Settings → Team (coming Q3 2026).

Not yet — Stripe Pause ships in our V2 timeline. For now, downgrade to Free temporarily; we keep your usage history so re-upgrading is one click.

Sort of — the Free tier IS the trial. One use of every tool, no time limit. We're considering a 14-day full-tier trial; email hello@apexkit.pro if you'd want this.

Three: 1) Upgrade tier (instant, prorated); 2) Wait until the 1st when caps reset; 3) Buy a one-off expensive-pack top-up (V2 feature, not live yet). The cap-reached banner shows your tier's exact reset date.

No — caps reset to zero each calendar month. Use them or lose them. This is intentional: it keeps margin predictable on our side, which keeps prices low.

/app dashboard → 'This month's usage' card. Shows usage vs cap for each of the four meters (trivial, medium, expensive packs, API).

One AI Headshot generation (a single image), one Photo Restoration, or one Slide Deck export. Each = 1 pack toward your monthly count.

No — one tool invocation = one usage event regardless of how many formats it produces. E.g. Subtitle Generator gives you SRT + VTT for one billing.

For Hero tools, yes — if a result is genuinely unusable, email hello@apexkit.pro with the use case and we'll credit your account. For long-tail tools, the output is 'good enough for casual use' by design; we don't refund per-call.

Card data is stored by Stripe (PCI DSS Level 1 certified) — Apexkit never sees the card number. We only see the last 4 digits, brand, and expiry for display purposes.

Yes — if you provide a valid VAT number at checkout, Stripe applies reverse charge (0% VAT). Your invoice notes the reverse charge so your accountant can declare it correctly.

Most common cause is 3D-Secure verification timing out. Retry; check with your bank if their fraud-prevention is blocking 'foreign' SaaS charges. Apexkit is a UK merchant.

Existing subscribers are grandfathered if we raise list prices — your monthly amount stays the same until you change tier. New signups always see current pricing.

Stripe emails the invoice immediately after each successful payment. Apexkit also sends a receipt email shortly after with the same invoice link.

Stripe-hosted PDF — viewable in the browser, downloadable, with both supplier (Apexkit Ltd, UK) and buyer details. Accountant-friendly.

Stripe Portal → Invoice history → 'Export to CSV' gives you a year (or all-time) of invoice metadata. PDFs need one-click each — Stripe doesn't bulk-export PDFs.

Yes — email hello@apexkit.pro within 30 days. We'll cancel + refund the duplicate sub immediately.

Not for monthly subscriptions — Stripe Checkout is card-only. For annual prepay > £500 (e.g. multi-seat Power / Agency), we can manually invoice via BACS / SEPA. Email hello@apexkit.pro.

Annual is already ~17% off. Occasionally we run early-access / community discounts via newsletter or partner referrals. Bulk seat discounts for 10+ available on request.

Yes — Agency tier (10 seats included) bills at £99/mo. Beyond 10 seats, contact hello@apexkit.pro for a custom enterprise quote.

Stripe doesn't natively support multi-year prepay. For exceptional cases (e.g. budget-cycle reasons), email hello@apexkit.pro — we can do a manual invoice.

Stripe Portal → Update billing details. New address applies to the next invoice (existing invoices are immutable once issued).

Not officially — but you can pay for a sub under someone else's email by signing in as them at Stripe Checkout. Gift cards as a feature ship in V2 if there's demand.

Upgrade any time (prorates immediately). Downgrade takes effect at the next renewal. Switch monthly ↔ yearly any time (prorates the difference).

Yes — Stripe is PCI DSS Level 1 certified. Apexkit never stores card data; we only ever see the last 4 digits + brand + expiry for display.

'STRIPE *APEXKIT' or 'APEXKIT LTD' depending on your card network. The Apexkit Ltd company name is registered in the UK.

Cancel = stop auto-renew (account stays active until period end). Deactivate isn't a separate state. To pause: cancel, then re-subscribe whenever you're ready — we keep your usage history.

Cancel = stop billing; account + history kept indefinitely so you can return. Delete = permanent removal of account, files, history; subscription auto-cancelled at period end. Both in /app/settings.

Yes for most jurisdictions — it's a B2B SaaS subscription. UK: claim 100% as a deductible business expense. EU: same. US: same (Schedule C for sole proprietors). Always check with your accountant.

Stripe Portal → Invoices → Export to CSV. Or share read-only access to the Stripe portal directly. We can also generate a single year-end summary PDF on request.

Yes — Stripe Portal → Invoice → 'Share link'. Each invoice has a public link your accountant can view without logging in.

Honestly: cancel. We'd rather have you on Free than feeling bad about unused subs. Cancel any time at /app/billing — re-upgrade in one click when you need it.

Not currently — flat monthly tiers are simpler to predict. Pay-per-use API access is on the V2 roadmap for users who only need one specific tool occasionally.

No — the bundle is the point. Even Basic at £7.99/mo is cheaper than most single-tool subscriptions. If you only need one tool occasionally, the Free tier (1 use of each) covers most one-off cases.

No — existing subscribers are grandfathered. We've explicitly committed to this in the terms. The only price changes you'd see are if you switch tiers yourself.

Email hello@apexkit.pro with your use case and we'll grant a 7-day Pro trial credit. We do this for solo founders, small agencies, and indie hackers regularly.

Yes — one tool invocation = one medium-meter decrement, regardless of input size. Long documents may hit the per-call 12,000-character limit before the meter cap.

Not yet — launched May 2026 at the current rates. The roadmap commits to grandfathering existing subscribers on any future price change.

Stripe Checkout has a 'Promo code' field. AppSumo LTD codes go via /app/billing → 'Redeem code' (different mechanism).

Email hello@apexkit.pro within 14 days — we honour a reasonable refund if you've used less than 25% of your allocations.

Q3 2026 — currently in development. Existing GBP subscribers stay on GBP; new sign-ups will see local currency at the customer's discretion.