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Notes from building Apexkit.
Strategy, pricing math, indie founder reality checks. Honest about what works and what doesn't.
- ·6 min readstrategypricing
Why we bundled 100 AI tools instead of going deep on one
Going deep is the default playbook for SaaS. We didn't. Here's the unit-economics + customer-behaviour math behind the all-in-one bet.
Read post - ·4 min readtutorialpdf
How to compress a PDF without losing quality (in your browser)
Most online PDF compressors upload your file to a server and recompress images aggressively. There's a better way that runs entirely in your browser, takes 30 seconds, and never loses readable detail.
Read post - ·5 min readtutorialwritingcareers
How to tailor your CV for any job description in 2026
Sending the same CV to every job is a 30% response-rate strategy. Tailoring it for the specific JD pushes that to 60-70% — and AI now makes the tailoring a 60-second task instead of a 30-minute one.
Read post - ·3 min readtutorialimage
How to remove an image background for free (no Photoshop required)
Photoshop's Remove Background button is great if you already pay $20/mo for Photoshop. For everyone else, modern AI does the same job in 2 seconds, in your browser, for free.
Read post - ·7 min readcomparisonpdf
The best AI PDF tools in 2026: a no-fluff comparison
iLovePDF, Smallpdf, Adobe Acrobat, ChatPDF, Apexkit. Six tools, side-by-side, with the trade-offs each one makes. No affiliate links, no SEO filler — just what each one is actually good at.
Read post - ·6 min readstrategypricing
What is an AI all-in-one toolkit, and when should you actually switch to one?
All-in-one bundles aren't for everyone. Here's the honest framework for when consolidation makes sense and when you should stay with single-purpose subs.
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