24 working tools across 7 categories
ShippedPDF (Compress, Merge, Split, Summarise, Chat, JPG↔PDF), Image (Compress, Convert, Upscale, BG Remove, Restore, Headshot), Audio (Transcribe, Subtitle), Writing (Resume Tailor, Cover Letter, Email Writer, LinkedIn Optimiser, Translate, Summarise, Slide Deck), Dev (JSON, Regex), Utility (QR Code). All tier-enforced.
Full design system v2
ShippedSlate-blue brand, 11 typed primitives (Container, Section, Heading, Text, Stack, DashboardCard, ToolWorkspace…), restrained motion, neutral shadows. Linear/Stripe-grade restraint.
10 category landing pages
Shipped/tools/pdf, /tools/image, /tools/video etc. — each with FAQ schema + use-case lists + body copy + cross-category nav.
15 competitor comparison pages
Shippedvs iLovePDF, Smallpdf, TinyWow, ChatGPT Plus, Sider, Vondy, Adobe Express, Gamma, Resume.io, Submagic, Canva, Notion AI, Jasper, PhotoRoom, Otter.
Mix of HowTo tutorials, comparisons, strategy explainers, compliance checklists. RSS at /feed.xml.
5-tier pricing + Stripe checkout + portal
Shipped£7.99 → £99/mo with monthly + yearly cycles, Stripe Tax integrated, 6 tiers in one row at desktop.
Authenticated /app dashboard
ShippedUsage caps, plan card, recent activity, file history, settings — all on uniform DashboardCard with Suspense streaming + skeleton fallbacks.
Password reset + account deletion
ShippedFull Supabase recovery flow + orchestrated delete (Stripe cancel + DB cascade + Supabase admin).
AppSumo Lifetime Deal redemption
ShippedStackable 1-4 codes → Pro / Plus / Power / Agency tiers. Audit-logged.
78+ URLs in sitemap, IndexNow protocol wired
ShippedPer-page JSON-LD (SoftwareApplication, HowTo, FAQ, ComparisonArticle, BreadcrumbList, Article), dynamic OG images per tool, llms.txt + llms-full.txt.
apexkit.pro custom domain + EU data residency
ShippedCert via DigiCert, hosted on Azure Container Apps UK South, Supabase EU, Cloudflare R2 EU.